Agenda – Day 1 – Sportv Latin America

		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		
		








		
		
					
				
				
		
	



















 









 












Sportv Latin America is part of Dataxis events.

This site is operated by a business or businesses owned by Dataxis SARL and all copyright resides with them. DATAXIS registered in France with number 423 163 385 RCS Paris France with registered office 10 rue Pergolese 75116 – Paris FRANCE

Dataxis

Tuesday, May 4th

9:00 - 9:10 | 10 mins

Welcome words

Moderated by Ariel Barlaro, VP Americas, Dataxis

9:10 - 10:00 | 50 mins
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The sport TV business in the new normality

  • The impact of sports business crisis in TV rights and monetization
  • Effect of empty stadiums in audience
  • New ways of monetization
  • New agreements with players-teams-federations- TV right holders

10:00 - 10:30 | 30 mins

Break & Networking

10:30 - 11:20 | 50 mins
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Fan engagement strategies for Latin audiences

  • Social Networks and Sports in Latin America
  • Trivias & polls in storytelling
  • Fan engagement campaigns & social hubs
  • Social TV strategies

11:20 - 11:40 | 20 mins

Break & Networking

11:40 - 12:00 | 20 min
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Football in the new era of OTT and social networks

Keynote Speaker- Mauro Silva, VP, Paulista Football Federation

12:00 - 12:30 | 30 min

Break & Networking

12:30 - 13:20 | 50 mins
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OTT strategies for teams

  • OTT for leagues vs OTT for teams?
  • New alternative content for fans
  • Additional value for sponsorships
  • Is it worth investing in a team OTT without match broadcasting rights?