Heidi Pellerano- Chief Commercial Officer- Concacaf

Born and raised in Puerto Rico to Dominican parents, Ms. Pellerano has over 20 years of experience in delivering successful partnership strategies, win-win negotiations, as well as effective brand and marketing activations across the sports and entertainment industries. Most recently, she served as Executive Vice President of Brands at Wasserman Media Group, a partnership and activation agency, which is partner to the world’s most iconic brands, properties and talent. During her tenure at Wasserman, she led the brands division, projects and business development team and also the multicultural practice. She was also instrumental in overseeing Wasserman’s strategic plan for expansion into Latin America.